The Obama Campaign
Last updated
Last updated
In his 2008 race for the White House, against all odds the then little-known US Senator from Illinois, Barack Obama acquired a formidable campaign finance war chest enabling him to defeat both Senators Hilary Clinton and John McCain who were backed by the Billionaires and Millionaires of Corporate America.
By targeting small donors with a donation-based crowdfunding strategy, the Obama camp raised $750 million from average everyday people via his barackobama.com website.
Since the election of President Obama, Crowdfunding and the idea of 'enabling the individual through mass support via the Internet’ has become a phenomenon.
President Obama went on to later describe Crowdfunding as: “A game changer”
We know, that if Crowdfunding can help make one unlikely candidate the President of the United States, then it can certainly help anybody achieve their dream or at least significantly improve their lives.
